LATEST CRT-550 EXAM TIPS | EXAM CRAM CRT-550 PDF

Latest CRT-550 Exam Tips | Exam Cram CRT-550 Pdf

Latest CRT-550 Exam Tips | Exam Cram CRT-550 Pdf

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q48-Q53):

NEW QUESTION # 48
A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers

  • A. _Subscribers
  • B. _Complaint
  • C. _BusinessUnitUnsubscribes
  • D. _Unsubscribe

Answer: A,C

Explanation:
Explanation
The _Subscribers data view contains information about each subscriber in an account, such as subscriber key, email address, status, and business unit ID. The_BusinessUnitUnsubscribes data view contains information about each unsubscribe event for each subscriber in a business unit, such as subscriber key, business unit ID, and unsubscribe date. By using these two data views, the data team can find subscribersin their Marketing Cloud account and their unsubscribe data for child business units. References:
https://help.salesforce.com/articleView?id=sf.mc_as_data_view_subscribers.htm&type=5https://help.salesforce.c


NEW QUESTION # 49
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?

  • A. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
  • B. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
  • C. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
  • D. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

Answer: B,C

Explanation:
Explanation
To target all customers who have registered to receive push notifications, Northern Trail Outfitters can use two ways to create this segment:
Using Mobile Studio, create a Mobile Push Filtered List then filter onthe MobilePush Demographics attribute group. This is a user-friendly tool that allows marketers to segment their mobile push audience based on criteria and conditions without coding.
Using Automation Studio, query the _MobilePushDemographics Data View andsave this to a data extension. This is a more advanced tool that allows marketers to segment their mobile push audience using SQL queries and data views.
Using Journey Builder or Contact Builder are not ways to create segments for mobile push audiences, asthey are used for different purposes. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_create_a_filtered_list.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_mobilepushdemographics.htm&type=5


NEW QUESTION # 50
A data team wants to automate the sync of subscribers, unsubscribes, and status from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers

  • A. _Subscribers
  • B. _Complaint
  • C. _BusinessUnitUnsubscribes
  • D. _Unsubscribe

Answer: A,C

Explanation:
To synchronize subscriber data and unsubscribe statuses across all child business units in an Enterprise 2.0 Marketing Cloud account to an external CRM, the appropriate data views to query are _Subscribers and
_BusinessUnitUnsubscribes.
* _Subscribers Data View: This data view contains information about all subscribers in the Marketing Cloud account, including their Subscriber Key, Email Address, Status (e.g., Active, Unsubscribed, Bounced, Held), and other attributes. It is essential for identifying subscribers and their current status across the enterprise account.
* Why it's needed: The question specifies finding subscribers in the Marketing Cloud account, which requires querying the _Subscribers data view to retrieve subscriber details.
* _BusinessUnitUnsubscribes Data View: This data view tracks unsubscribe events at the business unit level, including the Subscriber Key, Business Unit ID, Event Date, and other details for each unsubscribe event. It is critical for capturing unsubscribe data across child business units in an Enterprise 2.0 account, as it provides a consolidated view of unsubscribe activities specific to each business unit.
* Why it's needed: The question emphasizes capturing unsubscribe data for child business units, which _BusinessUnitUnsubscribes uniquely provides.
Why the other options are incorrect:
* A. _Complaint: This data view tracks email complaints (e.g., when a subscriber marks an email as spam). While related to subscriber behavior, it does not capture general unsubscribe events or subscriber status, making it irrelevant for this use case.
* B. _Unsubscribe: This data view records unsubscribe events but is limited to the context of the parent business unit and does not provide business unit-specific unsubscribe data for child business units. In an Enterprise 2.0 account, _BusinessUnitUnsubscribes is required for cross-business unit tracking.
Exact Extract from Salesforce Documentation:
* _Subscribers Data View: "The _Subscribers data view returns information about the subscribers in a Marketing Cloud account, including SubscriberKey, EmailAddress, Status, and DateJoined."(Source:
Salesforce Help - Data View: Subscribers)
* _BusinessUnitUnsubscribes Data View: "This data view contains a record for each unsubscribe event at the business unit level. It's used in Enterprise 2.0 accounts to track unsubscribe activity across multiple business units."(Source: Salesforce Help - Data View: BusinessUnitUnsubscribes)


NEW QUESTION # 51
Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.
What statements are accurate regarding Attribute Groups?
Choose 2 answers

  • A. They can be created by templates to accomplish certain tasks.
  • B. They replicate the structure from the external system data into templates.
  • C. They can contain only one data extension.
  • D. They link data extensions to other data extensions or contacts.

Answer: A,D


NEW QUESTION # 52
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

  • A. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
  • B. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
  • C. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
  • D. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

Answer: D

Explanation:
Querying Synchronized Data Extensions using a query activity allows for complex segmentation using multiple fields. This method ensures scalability and reliability when dealing with large datasets, such as one million contacts. After segmentation, the data can be sent via Email Studio Send Flow.
Reference:
Salesforce Help: Synchronized Data Extensions


NEW QUESTION # 53
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